SAs new experience

Scandinavian Airlines upgrading their fleet with new Airbus A320neo. Fry has composed score to two films for SAS when launching the SAS New Experience.

Miss Clara & Giro

For Stockholm boutique hotel Miss Clara, Fry will curate two unique music profiles. One for the hotel, cocktail bar and restaurant and one for the authentic pizzeria Giro right next door!


Nobis Hotel

For the chic design hotel Nobis Hotel, Fry has curated three unique music profiles to fit the mood in the bar, lobby and lounge as well as their bistro and italian restaurant Caina. Have a refreshing drink in the Gold Bar while listening to some warm and sunny soul and groovy disco.


2016 starts off with new exciting projects - next up is Fotografiska museum in Stockholm! For Fotografiska, Fry will design a music profile for their restaurant and bar section as well as the retail areas. Furthermore, Fry are now working on designing the sound logo of Fotografiska and a sound scape to fit the exhibitions.

SAS - Scandinavian airlines

Fry are proud and happy to have been chosen as partner for establishing the sound profile of SAS. The first objective includes developing an audio ID including sound logo and sound scapes. More info to follow...  


For iconic swedish brand Hästens, Fry has been appointed to develop audio ID, including sound logo as well as sound design, acoustics and music profile for point of sales. For Hästens flagship stores in Stockholm and London, a unique dreamscape has been designed to enhance the feeling of total relaxation while in a Hästens bed.

25h Hotel group

We are happy to announce that Fry has expanded the collaboration with 25H Hotel group, now ranging from developing music profiles to sound design and acoustics for new and forthcoming hotels.

Skt. Petri Hotel

For renowned Copenhagen hotel, Skt. Petri, Fry has designed two unique music profiles. In Brøl, the organic bread bakery and beer bar, a contemporary profile ranging from singer songwriter to electronic pop runs from early morning til' late evening. Upstairs in the hotel, you will find a warm and welcoming profile with lots of sunny soul and retro disco.


Fry Communications in collaboration with Prime Group Stockholm had the honors to be shortlisted in the in the prestigious Audio Technique Category for Electrolux, Clean Your Mind. We feel sincerely humbled & would like to congratulate Ogilvy & Mather Johannesburg for scoring as No 1. The Electrolux Clean Your Mind campaign was acknowledge by a majority of the key global media channels and had a total media reach of 60 000 000+

Behind the scenes movie showing how the noise from the Ultra Silencer vacuum cleaner was transformed into  Clean Your Mind campaign soundtrack.

Full campaign movie from concept to output.

Swedish Design Goes | Milan

For two consecutive years Fry have had the honour to dress the Swedish pavilion with sound. Drawing from the vital Swedish indie scene, we have curated an extensive music profile to set the mood – ranging from singer songwriter to electronica. Focussing on emerging talent really fits the scope of displaying new Swedish design to the world. When time for the daily Aperitivo, we have hosted DJ sessions with talent from Colourful Recordings behind the decks to get the groove on.

View Slideshow (Photographs by Tobias Lindén)  Visit Website

Yas Viceroy Hotel | Abu Dhabi

Yas Viceroy Abu Dhabi Hotel is the first hotel in the world to built over an F1 racing track. It is designed by award winning architects Asymptote Architecture, and features a LED lightening system incorporating video feeds that are transmitted over the 5,389 pivoting diamond shaped color changing LED panes. Fry Communications and Colourful Recordings had the honors of hosting the music for the grand opening party where Tobias Lindén | Orange Muse headlined the DJ rooster . He also produced a mix CD, complimentary for the attending guests.

Yas Viceroy Abu Dhabi Hotel

25 Hours Bikini Hotel | Berlin

Located right next to the Berlin Zoo, sporting a spectacular green roof top restaurant and bar, this venue is the new offering from the 25H Hotels group. After playing a Design Hotels party at Platoon, we got the question to soundtrack the venue. Ranging from warm fuzzy morning grooves easing into those deep sensual housy vibes Berlin does so well, this is now a favourite hangout whenever in town.

25 Hours Hotels

The Thief Spa | Oslo

A world of sublime and soothing stimuli to our senses, Thief Spa is an unforgettable experience for body, mind and soul. Fry curated a music profile drawing from favourite vocalists and classic ambient heroes to accompany a beautiful internal journey.

Nordic Light + Nordic C Hotels

A long time member of Nordic Choice Hotels and Design Hotels Group, this is one of our reference clients for sound branding and music profiling. Our delivery includes overall music strategy, music profiles for restaurant, bar, lobby and conference areas as well as writing Audio ID and score for advertisement. In addition we have built up a rooster of local DJ talent to hit the decks during weekends.

Icebar Stockholm

For the remake of the Icebar Stockholm, we created a music profile incorporating elements of the origin of the ice- the beautiful Ice Hotel situated in Jukkasjärvi way up north in Sweden. There are wolves, the river flowing and reindeers among things adding to the flavour. The local music of the native Sami people, especially through their signature Jojk made it’s way into the selection. Add to that a hefty does of Nordic soundscapes, often with a melancholic yet euphoric twist and the mix is nothing but unique. For the dressing rooms we wrote a sound scape, rich in textures and references to the nature up north. The objective was to set people in the mood of what’s to come when entering the doors to the frozen world.


Sky Arts

To launch Sky Televisions new TV format Sky Arts, we went about writing and scoring a sound signature to go with the beautiful shots of moving paint. Colours do make you smile!

Montreal Fashion Week

Together with Business Sweden we went to Montreal where we produced the runway soundtrack for the Swedish fashion show including brands such as Nudie Jeans, Björn Borg, Tiger & Peak Performance. After the show the Swedish Embassy threw a nice party where Tobias Linden performed an all vinyl DJ set to get people moving.


Leaning on a long heritage of Swedish crafted kitchens, Fry Communications was choosen to dress Ballingslöv’s retail spaces with a music profile to fit. A warm selection of retro-fuelled soul, jazz and rare groove mixed up with some modern indie music is what became, creating an atmosphere as if you where enjoying a family gathering at home. 

Beijing 8


When food pioneer and tastemaker extraordinaire Mikael Ljunggren set up his new stylish dumplings concept, Fry had the honours of adding musical flavour. Inspired by the weird and wonderful life in Tokyo, the mix is a showcase of futuresque electronica, spiced with elements of soul, jazzy beats and deep house grooves.

The Thief Rooftop Sessions


As a natural extension of our commitment to curate the music and sound experience for the gorgeous Thief Hotel hotel, we set camp on the rooftop terrace for the summer of 2014. The terrace with its stunning views over the Oslo inlet was the perfect backdrop for a casual laid back party. Every weekend Oslo’s finest selectors took to the decks, easing the crowd into the sunset with a blend of disco and sensual deep house. 

The Thief

Colourful Label Night | Berns 2.35:1 Stockholm

Fry staff spinning records 3 A.M. in the morning at Berns, Stockholm. We apologize for the sound quality. The full set (with a more decent recording) can be heard by following the link here under:

Berns DJ set

Urban Deli | Stockholm

The New York-inspired deli meets resto meets seafood bar concept has proven to be one of Stockholm’s real hot spots and rightfully so. Fry serves up an eclectic mix of soulful tunes from laid back to late night.

Urban Deli

Altewai Saome

For the award winning young designers opening show of Stockholm Fashion week 2012, we put together a runway soundtrack slightly off the expected musical path. Since the girls are die hard Hip Hop fans, we dove deep into our favourite old school crates to create an explosive journey of beats & rhymes that we took to the decks for the most talked about fashion show of the year.

Altewai Saome

Mail:  |  Phone: +46 (0)8 694 98 98  |  Katarina Bangata 68  |  116 42 Stockholm  |  Sweden